The world of managed service providers (MSPs) is always in motion. Constantly evolving threats drive changes in cybersecurity practices and client demand. Staying updated on these developments while focusing on revenue generation can be challenging and time-consuming.
During a session at XChange August 2024, Scott Barlow, the vice president of global MSP and cloud alliances at Sophos, shared valuable insights on how MSPs can boost their revenue with Sophos and thrive in the ever-shifting cybersecurity landscape.
Sophos Partners Get More
At the heart of Sophos’ offerings are next-generation endpoint security, managed detection and response (MDR), incident response, threat intelligence, and cloud security solutions – all managed through the Sophos Central security platform. These products work harmoniously to form a complete MSP cybersecurity system, securing clients’ environments and delivering cyber confidence.
Sophos provides opportunities for lucrative revenue streams through service offerings and partnerships. By incorporating services around Sophos products, MSPs can position themselves as virtual Chief Information Security Officers (CISOs), offering expert security advice to their clients.
Cloud Security Opportunities on the Rise
As more sensitive data and critical applications move to the cloud, ensuring a secure cloud environment is now more crucial than ever. During his presentation, Barlow emphasized how Sophos offers cloud security posture management and cloud workload protection, enabling MSPs to safeguard their clients' assets effectively. This presents MSPs a lucrative opportunity to leverage public cloud migrations and enhance security protocols.
Enhanced Security Through Integration
Sophos' range of products seamlessly integrates with a broad, open ecosystem of technology partners, including Microsoft, CrowdStrike, Fortinet, and Cisco Systems. This integration enhances the overall security landscape for MSPs and their clients. The Sophos Marketplace simplifies MSPs' day-to-day management of Sophos technologies, saving them time and making it more efficient for partners to fortify their customers' environments.
Trusted Protection for Peace of Mind
Barlow highlighted Sophos’ exceptional breach protection warranty, which provides up to $1 million to cover response expenses. This warranty is transparent and easy to understand without any tiered structures or hidden purchase requirements. It is included in the Sophos MDR Complete package and automatically included in all subscription purchases (Flex and Term) through the Sophos MSP network.
As a Sophos MSP, you can increase revenue through upsell, cross-sell, and the expansion of your service offerings. By combining billing, margins, and discounts, you can enhance profitability. Additionally, by utilizing a unified security platform, you can integrate MSP tools, consolidate security vendors, streamline operations and reduce overhead costs.
For further insights from Scott Barlow, you can read the complete article on CRN. To discover how Sophos MSP partners benefit more, visit the MSP partner site.