Building a better IT security portfolio is not enough. To succeed, it's crucial to attract partners willing to promote and sell your services. With this in mind, Sophos has designed the MSP Connect program, which makes it easier for Managed Service Providers (MSPs) to sell, deploy, and manage new cybersecurity services across on-premises, private, and public cloud environments. The program aims to support MSPs in boosting their revenue, reducing costs, and efficiently managing their services with no minimum commitments or upfront fees. Every aspect of this strategy is meticulously planned, forming a cohesive set of strengths that ensures success for MSPs.
MSP Benefits of Sophos Cybersecurity Systems
Partners emphasize the terms and conditions of channel programs. They seek terms that enable them to grow their revenue and foster customer relationships, leading to recurring revenue streams.
Recognizing this fact, Sophos can help increase MSP revenue through its MSP Connect program. MSPs can sell termed licenses for one-, two- or three-year subscriptions. With MSP Connect Flex you can integrate competitive, service-based pricing into a monthly billing report, optimizing profit margins. An 18x multiplier applied to the previous monthly MRR (Monthly Recurring Revenue), acknowledging sales based on consumption for partner program tier attainment.
MSP Connect partners can lower costs by providing a security solution that caters to all their client’s needs under one vendor. From endpoint, server, and cloud workload protection to firewall, managed threat response, email, mobile, wireless, phishing simulations, and device encryption – you get award-winning products from a global expert. A single-vendor approach avoids the headaches of "vendor sprawl," where you can remove the hassle of dealing with vendors who may provide overlapping or incomplete security solutions.
Finally, there is Sophos Central, a unified management console to manage all your customers and control their Sophos products through a single, intuitive interface. Proper integrations and APIs offer the security, ease of management, and cost savings to operate efficiently and effectively.
Tying all of these parts together is Sophos Managed Detection and Response (MDR). This powerful platform is a fully managed 24/7 service delivered by Sophos experts who detect and respond to hands-on keyboard active adversaries with full-scale incident response allowing you to manage security incidents or deliver detailed threat notifications and guidance. As a partner, you can customize the solution's scope and scale while Sophos handles MDR functionality. This allows you to prioritize customer satisfaction and expand your customer base without distractions.
Jumpstart Your Success and Create New Opportunities
A channel program should provide MSPs with conditions that are beneficial for both parties, leading to significant growth rather than just small improvements. Over 18,000 MSPs from around the world have become part of the Sophos MSP Connect program. This allows them to tap into the high demand for MDR and other security services, attracting new customers and expanding their existing customer base.
If you want to learn more about maximizing revenues and minimizing costs, visit the Sophos MSP Connect website.