Managed Service Providers (MSPs) are good at staying one step ahead of evolving cyber-threats to protect their customers. But they are also looking for ways to better serve their clients and improve their bottom lines. The upcoming Sophos MSP Masterclass event, scheduled from February 14 to 22, promises to be a game-changer for MSPs looking to improve their sales and marketing expertise.
Join us for this 4-part virtual workshop featuring renowned MSP influencers Mark Copeman and Olaf Kaiser as we break down the sales and marketing techniques and tactics you can use to boost your website’s conversion and increase your revenue.
Let's delve into the sessions that make this event a must-attend for MSPs.
Session 1: How to Kick Start Your MSP Sales and Marketing Efforts
Wednesday, February 14 | 12:00 PM - 1:00 PM EST
Kicking off the Masterclass is a session focusing on how MSPs can better define their target markets and craft a sharper proposition for their business. To add some excitement, lucky attendees might have a chance to receive a live website review. Register for session 1.
Session 2: Selling Cybersecurity Services – Best Practices for MSPs
Thursday, February 15 | 12:00 PM - 1:00 PM EST
In the second session, the focus shifts to sales, as our experts provide valuable insights and best practices for MSPs. Get guidance on creating a robust security service portfolio, establishing efficient sales processes, and pinpointing KPIs to measure success. Register for session 2.
Session 3: How to Create a Marketing Machine for Your MSP Business
Wednesday, February 21 | 12:00 PM - 1:00 PM EST
Building a brand that is a powerful sales ally is the secret to success. Session 3 of the Masterclass places the emphasis on turning your website into a marketing machine that drives sales. Learn how Sophos can transform your online presence and boost your marketing efforts. Register for session 3.
Session 4: Bringing Sales and Marketing Together to Successfully Sell Sophos Cybersecurity Services
Thursday, February 22 | 12:00 PM - 1:00 PM EST
Conclude the series with insights on building a successful MSP business from Sophos sales and marketing experts. Engage in an interactive "Ask Me Anything" session where you can pose your questions live and review your website in real time. Register for session 4.
The Sophos MSP Masterclass event promises to be an invaluable resource for MSPs looking to take their MSP business to the next level. Each MasterClass offering is available at work, at home, or on the go on mobile, tablet, and desktop devices and will be available on-demand.
Mark your calendars for February 14-22, and join the journey to elevate your MSP business with Sophos.