In a recent CRNtv podcast episode of "Inside the Channel," Joe Levy, Sophos's new CEO, discussed his outlook for the company, emphasizing the crucial role that Managed Service Providers (MSPs) can play in bridging the cybersecurity gap for small—to medium-sized businesses (SMBs).
Levy believes that the expanding SMB sector should be given priority for improved cybersecurity offerings, as this segment has been relatively unaddressed by the channel. He is committed to supporting channel partners to reach this market.
Bridging the Cybersecurity Divide
The ongoing cybersecurity skills gap is leading to a divide in how businesses can protect themselves against cyber threats. A recent Sophos survey reveals that SMBs perceive this skills shortage as their second biggest single cybersecurity risk, while larger companies rank it seventh. This situation establishes a "cybersecurity poverty line." Smaller organizations struggle to access the same level of cyber protection as their larger counterparts, who possess far more resources to implement robust security measures.
To effectively address this challenge, Levy believes MSPs must offer integrated solutions that blend technologies with services to ensure optimal cybersecurity outcomes. MSPS can build relationships with their clients by bundling their service in a scalable manner with Sophos technologies and services. This approach unlocks significant growth opportunities for MSPs and enhances their capacity to deliver superior long-term service and protection for their clients.
Cybersecurity Delivered as a Service
Sophos Managed Detection and Response (MDR) empowers MSP partners to effectively elevate their service offerings while delivering 24/7 threat detection and response for their clients. Tying together products and services allows MSPs to craft more effective security strategies for companies that find it challenging to hire dedicated security teams. The proof shows, as Sophos services over 25,000 MDR customers.
Sunlight is the Best Disinfectant
Effective vendor partnerships are built on transparency and visibility. In the wake of recent global IT disruptions, channel partners must ask critical questions regarding their vendors' operations—everything from secure software design to incident response protocols. Levy advises MSPs to focus foremost on building trust with their vendors and to make sure they choose security-conscious partners who adhere to industry best practices, supported by an award-winning partner program.
SMBs recognize the significance of cybersecurity. That creates a great opportunity for MSPs to scale their efforts and make a positive impact in the marketplace is greater than ever. By leveraging Sophos' resources and innovative solutions, partners can take charge of bridging the SMB cybersecurity gap and setting their organizations and clients up for success in the digital age.
For more insights and support, watch the video podcast or go to Sophos.com.